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Sport Clips Haircuts National Huddle: Envisioning Bold Growth with Innovative Strategies


Michael Chen

May 8, 2024 - 16:53 pm


Sport Clips Haircuts National Huddle Captivates Over 3,000 Attendees with Vision for Accelerated Growth

NASHVILLE, Tenn., May 8, 2024 – This year's Sport Clips Haircuts National Huddle was not just another assembly; it was a strategic convergence that marked a significant turning point for the franchisees, stylists, and patrons of the brand. The event buzzed with energy as Sport Clips' CEO and President Edward Logan took the stage, vividly portraying an accelerated growth strategy that focuses on improving client experiences, empowering store owners, and bolstering the career journeys of stylists. The atmosphere was like that of an excited stadium, with over 3,000 Sport Clips’ team members from across the United States and Canada huddled for victory.

Logan expressed the company’s enduring commitment to the men's and boys’ hair care market, a niche they have been pioneering for over three decades. “Stepping into the future, Sport Clips will increase its support for franchisees and stylists, thereby taking our game to the next level,” Logan affirmed. He disclosed that their strategies revolve around the response to an increase in haircare visits and a rise in staffing that echo pre-pandemic conditions. By enhancing services for both new and loyal clients, dedicated store owners, and skilled professional stylists, Sport Clips is set to redefine its game.

A Summit of Shared Support and Celebration

The Huddle, as Logan pointed out, epitomizes the heart of Sport Clips – it is an occasion where the company’s stylists and owners unite in a singular purpose, sharing support, learning from each other’s experiences, and lauding the successes of individuals, stores, and the brand as a whole. It’s not merely a meeting; it's a celebration of shared achievements and a coalition for future successes.

Innovations and Investments: Strengthening the Foundation

The National Huddle was not without its significant declarations and accomplishments. A prime point of discussion was how Sport Clips is riding the wave of innovation, utilizing cutting-edge technology to not only refine the client experience but to also equip franchisees with robust data analytics that bolster store performance and growth prospects.

In particular, the dedication to its team members was evident. Sport Clips emphasized its investment in the stylists, focusing on foundational practices that have made the brand a leader and innovator in haircare, such as the exclusive "5 Point Play" cutting system.

SupportLinc: A Beneficial Health and Wellness Initiative

A standout initiative that received applause was the implementation of SupportLinc. This comprehensive suite of employee assistance, behavioral health, and wellness programs has, in just over a year, provided more than 9,000 counseling sessions. Remarkably, 90 percent of beneficiaries reported improvement or recovery. This pivotal program has translated into substantial savings for the Sport Clips system, topping $1.3 million in healthcare, human capital, and organizational costs.

Economic Growth Spurs Franchising Surge

The Huddle also highlighted the economic bounce-back and how it has positively impacted Sport Clips. The company has experienced a notable growth spike, and there's a burgeoning interest in Sport Clips franchise opportunities from various sectors. Ambitious stylists, too, are viewing the company as a career springboard, with paths leading to franchise ownership.

Philanthropy as a Cornerstone: The 'Haircuts with Heart' Program

Sport Clips' "Haircuts with Heart" program has become a cornerstone of their philanthropic efforts. An impressive $14 million has been raised to award 2,900 scholarships through the VFW's "Sport Clips Help A Hero Scholarship" program. Further, a beneficial $3.5 million has been donated to support St. Baldrick's Foundation in its pursuit of childhood cancer research. The intentional outreach extends to thousands of volunteer hours facilitating flights for senior veterans through Dream Flights, and $300,000 worth of free haircut coupons annually provided to American Red Cross blood donors.

Eric Gozur-Wayne McGlone Memorial Relief Fund's Impact

The humanitarian spirit of Sport Clips shines through its Eric Gozur-Wayne McGlone Memorial Relief Fund. It stands as a testament to the company’s dedication to its team, having dispensed an impressive $5.7 million in financial aid to over 1,100 team members facing challenges.

Acknowledging Excellence: Huddle's Top Honorees

Recognition and rewards are a vital part of the Sport Clips culture, and this year's Huddle shone a light on some remarkable individuals:

  • Area Developers of the Year – Duke & Michaelyn Sorensen of Highland, Utah, admired for not only operating three stores in Utah but also for their broader regional influence as Area Developers.
  • Team Leaders of the Year – Jason & Alyssa Bowman, Star, Idaho and Bill Riiff, East Petersburg, Pennsylvania, for their exemplary leadership.
  • Area Manager of the Year – Nikki Best of Queen Creek, Arizona, recognized for her outstanding management skills.
  • Coach of the Year – Rachael Sparkman of Imperial, Missouri, for her inspiring guidance.
  • Manager of the Year – Lisa Helmick from North Myrtle Beach, South Carolina, acknowledged for her exceptional store management.
  • Logan Trophy – Sport Clips' Highest Honor – Brad Whitt of Lee's Summit, Missouri, an owner of 23 stores, with the winning store situated in Liberty, Missouri, showcased excellence worth the highest accolade.

About Sport Clips Haircuts – A Legacy of Growth and Giving

Founded in 1993, Sport Clips Haircuts, with its headquarters nestled in Georgetown, Texas, began franchising two years later. It has since soared to become a formidable name in the men's and boys' haircutting industry. They've made convenience a priority with online check-in features for its clientele and have enjoyed a continuous climb up the rank ladder, now proudly sitting at #44 in the Entrepreneur "Franchise 500" for 2024 and lauded as a 2024 Top Franchise by Franchise Business Review.

Offering more than haircuts, Sport Clips extends honor to veterans through its partnership with the VFW, providing them with preferential pricing on haircuts and franchises. This commitment is further accentuated by Sport Clips’ recognition as a Top Franchise for Veterans by Entrepreneur in 2021.

The brand has nearly 1,900 stores across the U.S. and Canada. Beyond its walls, Sport Clips champions charitable causes with significant edge and heart, channeling considerable sums to "Haircuts with Heart" initiatives including contributions of $14 million to the VFW to fund scholarships, and its support to St. Baldrick’s Foundation for childhood cancer research. Additionally, they engage in local philanthropies and are a vital sponsor of NASCAR's Joe Gibbs Racing team, along with partnerships with numerous NCAA and professional sports teams.

For more on what Sport Clips brings to the table, visit

Conclusion: A Brand Committed to Innovation and Compassion

As the 2024 Sport Clips National Huddle illustrated, the brand is at a pivotal point in its journey. With a clear vision for the future, technological enhancements, heightened support for its frontline team, and laudable philanthropic efforts, Sport Clips is setting the pace for what it means to be a game-changer in the haircare industry. It stands out not only for the quality and convenience of the services it offers but for the heart with which it serves communities and nurtures its team members’ professional growth.

With its eyes on expanding horizons, Sport Clips continues to revolutionize the haircare experience, fostering a culture of support, resilience, and heartfelt charity that goes beyond business. It is not just about the cut; it is about the impact that resonates within and beyond the walls of every Sport Clips store. This is a brand that truly stands for a championship experience in an exciting sports environment, consistently demonstrating why it is a cut above the rest.

SOURCE Sport Clips

Haircuts with Heart Eric Gozur-Wayne McGlone Memorial Relief Fund