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Siemens Energy Rises from the Ashes: Revamped Strategy Amid Wind Turbine Trials


Benjamin Hughes

May 8, 2024 - 05:28 am


Siemens Energy Announces Restructuring Amid Wind Turbine Troubles

BERLIN, GERMANY – Siemens Energy AG, a prominent figure in the global energy sector, has announced a series of substantial measures aimed at rectifying the persistent problems plaguing its wind turbine operations. These determinations come amidst negotiations with the German government for securing a substantial amount of state guarantees, an effort to stabilize the company as issues from its wind-turbine unit begin to affect its broader operations.

Wind Turbine Woes Prompt Restructuring

The Munich-based industrial manufacturing giant has revealed plans to cut production and reduce its workforce within its beleaguered Gamesa unit in an attempt to halt four years of consecutive losses. Siemens Energy AG has set its sights on turning its fortunes around, with an ultimate objective of reaching double-digit profit margins. Initially, the company intends to concentrate its efforts primarily on the lucrative markets of Europe and the United States.

Siemens Energy AG Logo Photo Credit: Liesa Johannssen-Koppitz/Bloomberg

The focus of the reductions will be on the onshore segment, where Gamesa's difficulties have reached a critical point. Complications arising from a new line of turbines, marked by deep-seated technical failures, have now threatened to extend into the company's profitable segments that deal with grid and gas technologies. This chain reaction of adverse events has prompted Siemens Energy AG, a former division of Siemens AG, to seek government intervention, necessary for the company's survival and its ability to vie for major orders within the industry.

Executive Shakeup at Gamesa

Siemens Energy did not specify an exact figure regarding the potential job reductions; however, it is worth noting that Gamesa's workforce currently stands at approximately 26,000 employees. Further diluting the sense of stability, the troubled wind power division of the German manufacturer is set to undergo another change in leadership, the fourth such occurrence in a span of six years.

Gamesa is gearing up to welcome a new Chief Executive Officer (CEO). Vinod Philip, aged 50, who presently spearheads Siemens Energy’s departments of IT, procurement, and innovation, will assume the new role, taking over from Jochen Eickholt, who has led the Spanish wind power division since March 2022. Eickholt, at 62 years of age, is slotted to step down from his position in July.

Siemens Energy AG

Financial Upswing Amidst the Turmoil

Despite the palpable turmoil within its wind turbine business, Siemens Energy has managed to meet the fiscal expectations of analysts for its second quarter and has gone a step further by elevating its financial forecast. The company now anticipates a surge in revenue growth, potentially reaching up to 12% during this fiscal year, a notable jump from the previously predicted 7%. Additionally, it foresees a pretax free cash flow reaching as high as €1 billion ($1.1 billion), a significant recovery from an earlier forecast of a negative €1 billion.

Christian Bruch, Chief Executive Officer of Siemens Energy AG, expressed optimism amid the results, underscoring the persistent high demand for innovative technology to further the global energy transition. "The turnaround of our wind business remains our primary focus," Bruch stated, signaling an unwavering commitment to overcoming the division's ongoing hurdles.

Long-Term Outlook on Turbine Troubles

The challenges within the Gamesa unit have been casting a lengthy shadow over Siemens Energy for a considerable period. Consequently, other successful departments of the company, such as those involving gas and grid technologies, have been overshadowed by the persistent issues. The fiscal repercussions have been severe, culminating in billions of euros of losses last year. These difficulties coalesced into a comprehensive €15 billion agreement with the German government to stabilize the company's finances, a package which also included a series of asset sales.

This predicament has been exacerbated by industry-wide headwinds, most notably the spike in raw material prices and the pervasive supply chain disruptions, creating a challenging environment for the entire wind industry. Siemens Energy's rival, Vestas Wind Systems A/S, recently reported a downturn in turbine sales in the year's first quarter, a slump attributed to the pricing pressures that have emerged.

Siemens Energy has warned stakeholders that the path towards rectifying the issues within its Gamesa unit will be lengthy, with breakeven forecasts reaching as far out as 2026. This past February, Bruch conveyed a resolve that might include the divestiture of the struggling onshore wind business should it fail to align with the set midterm profitability targets.

Siemens Energy's Commitment to Stability

As Siemens Energy AG makes strategic moves to reshape its wind turbine segment, the broader implications for the energy sector and its transition are immense. The company's pursuit of state guarantees from the German government, estimated to be as high as 16 billion euros ($16.9 billion), underscores the gravity of the situation. Not only does this financial support represent a lifeline for the business, but it also highlights the complexities involved in modernizing and stabilizing critical energy infrastructure during a pivotal time for global energy transformation.

The implications of Siemens Energy's restructuring efforts are significant, not just for its shareholders and employees, but for the energy industry at large. With a heightened focus on sustainability and green technology, the stability of key players such as Siemens Energy is vital to the industry's progress. As such, the energy giant's movements are closely watched by market analysts and industry observers alike.

Looking Forward

Though Siemens Energy is faced with a challenging period of transition and restructuring, the company's proactive approach – particularly the decisions to recalibrate its focus to the European and US markets, the leadership change within Gamesa, and the revised upward financial guidance – paint a picture of determined resilience.

As the company grapples with the complex task at hand, industry onlookers will be keen to monitor progress and learn from Siemens Energy's approach to overcoming adversity. With the energy transition as a backdrop, Siemens Energy's journey will not only influence its own trajectory but will also contribute to shaping the future of the global energy landscape.

In conclusion, Siemens Energy AG's strategic moves are an indication of its commitment to not only weather the storm but to emerge stronger from it. With steadfast leadership, focused restructuring, and the support of the German government, the company is setting the stage for what could be a remarkable turnaround story. The future seems to hold a promise of innovation, stability, and growth for Siemens Energy as it strides forward through its rehabilitation process.

Read More: Siemens Energy Sees Long Way to Profit After Government Deal

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